Quotation Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992)


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research
Year 1992

Associations

People
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
Google Scholar: Search