Quotation Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. Journal of the Market Research Society, 35, 2, 171-182


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of the Market Research Society
Language English
Title Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research
Year 1993
Reviewed? Y

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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