Quotation Robertson, D.C., Schlegelmilch, B.B.. 1994. Perception of Ethical Issues and Formulation of Corporate Ethics Initiatives: The Impact of Country, Industry and Firm Size. In: Park, C.W., Smith, D.C. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22, 1994. p. 40


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Perception of Ethical Issues and Formulation of Corporate Ethics Initiatives: The Impact of Country, Industry and Firm Size
Year 1994

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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