Salzberger, T., Sinkovics, R., Schlegelmilch, B.B.. 1998. Replicating Surveys Across Borders: The Equivalence Trap. In: Andersson, Per (ed.): Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Replicating Surveys Across Borders: The Equivalence Trap |
| Year | 1998 |
Associations
- People
- Sinkovics, Rudolf (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Salzberger, Thomas (Details)
- Organization
- International Marketing Management IN (Details)