Quotation Salzberger, T., Sinkovics, R., Schlegelmilch, B.B.. 1998. Replicating Surveys Across Borders: The Equivalence Trap. In: Andersson, Per (ed.): Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Replicating Surveys Across Borders: The Equivalence Trap
Year 1998

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People
Sinkovics, Rudolf (Former researcher)
Schlegelmilch, Bodo B. (Details)
Salzberger, Thomas (Details)
Organization
International Marketing Management IN (Details)
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