Quotation Schlegelmilch, B.B.. 1989. Selection of Marketing Intermediaries: Entry Decisions in International Marketing. In: Pride, W.M., Ferrell, O.C. (eds.): Lecture Enrichment Series - Marketing: Concepts and Strategies. 6th ed., 74-80, Boston: Houghton Mifflin


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Selection of Marketing Intermediaries: Entry Decisions in International Marketing
Year 1989

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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