Quotation Schlegelmilch, B.B., Ram, S.. 1997. The Impact of Organizational and Developmental Variables on Strategic Market Orientation: An Empirical Investigation. In: Wilson, E. J., Hair, J. (eds.): Proceedings of the Academy of Marketing Science, Vol. XX, Coral Gables, Florida, May 28-31, p. 130


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Impact of Organizational and Developmental Variables on Strategic Market Orientation: An Empirical Investigation
Year 1997

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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