Quotation Schlegelmilch, B.B.. 1996. Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors. Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors
Year 1996

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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