Quotation Schlegelmilch, B.B.. 1998. Ethik im internationalen Marketing. Transfer - Werbeforschung und Praxis. Werbewissenschaftliche Gesellschaft Wien/Bonn, 5-6, p. 13, (Summary of a Presentation)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Miscellaneous
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Ethik im internationalen Marketing
Year 1998

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Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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