Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. Proceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A.
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Publication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts |
| Year | 2005 |
Associations
- People
- Taudes, Alfred (Details)
- Mild, Andreas (Details)
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Service Marketing and Tourism IN (Details)
- Computer Integrated Manufacturing (CIM) (Details)
- Retailing
(Former organization)
- Produktionsmanagement (Taudes) (Details)