Quotation Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. Proceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts
Year 2005

Associations

People
Taudes, Alfred (Details)
Mild, Andreas (Details)
Natter, Martin (Former researcher)
Reutterer, Thomas (Details)
Organization
Service Marketing and Tourism IN (Details)
Computer Integrated Manufacturing (CIM) (Details)
Retailing (Former organization)
Produktionsmanagement (Taudes) (Details)
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