Quotation Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. 2005 International Workshop on Customer Relationship Management, November 18¿19, 2005. New York, U.S.A.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Title A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts
Year 2005
Country United States/USA

Associations

People
Taudes, Alfred (Details)
Mild, Andreas (Details)
Natter, Martin (Former researcher)
Reutterer, Thomas (Details)
Organization
Service Marketing and Tourism IN (Details)
Computer Integrated Manufacturing (CIM) (Details)
Retailing (Former organization)
Produktionsmanagement (Taudes) (Details)
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