Quotation Penz, E., Stöttinger, B.. 2005. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. Advances in Consumer Research, pp. 568-574


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Journal Advances in Consumer Research
WU-Journal-Rating new MAR-C, STRAT-C
Title Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products
Year 2005

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People
Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
Advertisitng and Market Research (Former organization)
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