Penz, E., Stöttinger, B.. 2005. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. Advances in Consumer Research, pp. 568-574
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Journal | Advances in Consumer Research |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Title | Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products |
| Year | 2005 |
Associations
- People
- Penz, Elfriede (Details)
- Stöttinger, Barbara (Details)
- Organization
- Advertisitng and Market Research (Former organization)