Quotation Stöttinger, B., Penz E.. 2005. The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries. WU Special Forum Interknow Conference (7. November 2005)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Unpublished lecture
Title The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries
Date Jan. 1, 2005

Associations

Projects
The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing
People
Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
Advertisitng and Market Research (Former organization)
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