Quotation Schlegelmilch, B.B., Sinkovics, R.R.. 1998. Marketing in the Information Age: Can We Plan for an Unpredictable Future?. International Marketing Review, 15, 3, 162-170 (Highly Commended Award)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Marketing in the Information Age: Can We Plan for an Unpredictable Future?
Year 1998
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Sinkovics, Rudolf (Former researcher)
Organization
International Marketing Management IN (Details)
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