Quotation Schlegelmilch, B.B., Therivel, S.. 1988. The Use of Marketing Research in Engineering Companies: Empirical Evidence from the U.S. and the U.K.. In: Woodside, A. (ed.): Advances in Business Marketing, Vol. 3, 249-291, Greenwich, Connecticut: Jai Press, Inc.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title The Use of Marketing Research in Engineering Companies: Empirical Evidence from the U.S. and the U.K.
Year 1988
Reviewed? Y

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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