Quotation Schlegelmilch, B.B., Tynan, A.C.. 1989. The Scope for Market Segmentation within the Charity Market: An Empirical Analysis. Managerial and Decision Economics, 10, 127-134


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Status of publication Published
Affiliation WU
Type of publication Journal article
Language English
Title The Scope for Market Segmentation within the Charity Market: An Empirical Analysis
Year 1989

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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