Quotation Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. Marketing Intelligence and Planning, 7, 11/12, 16-24


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Language English
Title Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis
Year 1989

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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