Quotation Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. In: Moutinho, L., Brownlie, D., Livingstone, J. (eds.): Marketing Audit of the 80's, Vol. 2, Proceedings of the 22nd Annual Conference of the Marketing Education Group, Glasgow Business School, Scotland, July 11-14, 676-697


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis
Year 1989

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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