Quotation Schlegelmilch, B.B., Tynan, A.C.. 1988. Should Charities Conduct Generic Marketing?. In: Blois, K., Parkinson, S. (eds.): Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Should Charities Conduct Generic Marketing?
Year 1988

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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