Quotation Schlegelmilch, B.B., Woodruffe, H.. 1995. A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K.. International Journal of Bank Marketing, 13, 5, 12-23


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Language English
Title A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K.
Year 1995

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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