Quotation Schlegelmilch, B.B., Woodruffe, H.. 1995. The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom. In: Stewart, D. W., Vilcassim, N.F. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom
Year 1995

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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