Quotation Schlegelmilch, B.B., Rawles, I.. 1991. Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K.. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 3, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, Wales, July 8-11, 991-1010


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K.
Year 1991

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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