Quotation Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes. In: Crittenden, V. L. (ed.): Developments in Marketing Science, Vol. XV, Proceedings of the Annual Conference of the Academy of Marketing Science, San Diego, California, April 22-25, 189-194


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes
Year 1992

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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