Quotation Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1995. Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany. In: Grant, K., Walker, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-III, Melbourne, Australia, July 6-10, 14:49-14:57


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany
Year 1995

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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