Quotation Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1991. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. Journal of Euromarketing, 1, 1/2, 59-83


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Euromarketing
Language English
Title 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses
Year 1991
Reviewed? Y

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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