Quotation Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1990. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1197-1217


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses
Year 1990

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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