Quotation Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1991. Conquering the Chinese Market: A Study of Danish Firms' Experiences in the People's Republic. In: Paliwoda, S. J. (ed.): New Perspectives on International Marketing. 174-202, London: Routledge & Co


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Conquering the Chinese Market: A Study of Danish Firms' Experiences in the People's Republic
Year 1991
Reviewed? Y

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Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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