Quotation Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1991. Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters. In: Bradley, F. (ed.): Marketing Thought Around the World, Vol. 3, Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, Ireland, May 21-23, 928-947


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters
Year 1991

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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