Quotation Schlegelmilch, B.B., Stöttinger, B., Nill, A.. 1998. Why are Counterfeits so Attractive to Consumers? An Empirical Analysis. In: Ford, John B., Honeycutt, Earl, D. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXI, Norfolk, Virginia, May 27-30, 395-396


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Why are Counterfeits so Attractive to Consumers? An Empirical Analysis
Year 1998

Associations

People
Schlegelmilch, Bodo B. (Details)
Stöttinger, Barbara (Details)
Organization
International Marketing Management IN (Details)
Google Scholar: Search