Quotation Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Ch├Čas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research
Year 1993

Associations

People
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
Google Scholar: Search