Haghirian, P., Treiblmaier, H.,. 2004. Using Marketing Simulations in International Marketing Teaching - An Effectiveness Study. AMA (American Marketing Association) Summer Marketing Educators' Conference, Boston, USA, 38-39, January,
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Using Marketing Simulations in International Marketing Teaching - An Effectiveness Study |
| Year | 2004 |
Associations
- People
- Haghirian, Parissa (Former researcher)
- Treiblmaier, Horst (Former researcher)
- Organization
- Information Technology in Business
(Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)