Quotation Haghirian, P., Treiblmaier, H.,. 2004. Using Marketing Simulations in International Marketing Teaching - An Effectiveness Study. AMA (American Marketing Association) Summer Marketing Educators' Conference, Boston, USA, 38-39, January,


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Using Marketing Simulations in International Marketing Teaching - An Effectiveness Study
Year 2004

Associations

People
Haghirian, Parissa (Former researcher)
Treiblmaier, Horst (Former researcher)
Organization
Information Technology in Business (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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