Quotation Sester, Antje,. 2005. The Influence of Virtual Communities on Brand Attitude. Schweiger, G. and Strebinger, A.: Elektronische Proceedings zum Wissenschaftlichen Markentag an der Wirtschaftsuniversitaet Wien, June,


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Title The Influence of Virtual Communities on Brand Attitude
Year 2005

Associations

People
Sester, Antje (Former researcher)
Organization
Information Technology in Business (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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