Mild, A., Reutterer, Th., Natter, M., Taudes, A.. 2005. Using loyality cards for target marketing - a real world experiment. Ulaanbataar, Mongolia
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Title | Using loyality cards for target marketing - a real world experiment |
| Year | 2005 |
Associations
- People
- Taudes, Alfred (Details)
- Mild, Andreas (Details)
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Production Management (Reiner) (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)