Quotation Schuh, A.. 2005. The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?. 3rd EIASM Workshop on International Strategy and Cross Cultural Management, 29.-30.9.2005, WU-Wien, Vienna


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?
Year 2005

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People
Schuh, Arnold (Details)
Organization
Marketing (Former organization)
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