Schuh, A.. 2004. Researching changes in the international marketing strategy of the firm by using longitudinal analysis. In: Larimo, J. (ed.): European research on foreign direct investment and international human resource management, 13-27
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Title | Researching changes in the international marketing strategy of the firm by using longitudinal analysis |
| Year | 2004 |
| Reviewed? | Y |
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- People
- Schuh, Arnold (Details)
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- Marketing (Former organization)