Schuh, A.. 2004. Researching changes in the international marketing strategy of the firm by using longitudinal analysis. In: Larimo, J. (ed.): European research on foreign direct investment and international human resource management, 13-27
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Title | Researching changes in the international marketing strategy of the firm by using longitudinal analysis |
Year | 2004 |
Reviewed? | Y |
Associations
- People
- Schuh, Arnold (Details)
- Organization
- Marketing (Former organization)