Quotation Salzberger, T.. 2004. Reconsidering the Paradigm of Measurement in Marketing Research - Critically Reviewing Recent Contributions Challenging Churchill's Paradigm. Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, November 29 to December 1


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Reconsidering the Paradigm of Measurement in Marketing Research - Critically Reviewing Recent Contributions Challenging Churchill's Paradigm
Year 2004

Associations

People
Salzberger, Thomas (Details)
Organization
Marketing (Former organization)
Google Scholar: Search