Salzberger, T.. 2004. Reconsidering the Paradigm of Measurement in Marketing Research - Critically Reviewing Recent Contributions Challenging Churchill's Paradigm. Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, November 29 to December 1
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Title | Reconsidering the Paradigm of Measurement in Marketing Research - Critically Reviewing Recent Contributions Challenging Churchill's Paradigm |
Year | 2004 |
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- People
- Salzberger, Thomas (Details)
- Organization
- Marketing (Former organization)