Quotation Ewing, M., Salzberger, T.; Sinkovics, R.. 2005. An Alternate Approach to Assessing Cross-Cultural Measurement Equivalence. Journal of Advertising, Spring 2005, Vol 34 (1), 17-36


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Advertising
Citation Index SSCI
WU-Journal-Rating new INF-A, MAR-C, STRAT-C
Title An Alternate Approach to Assessing Cross-Cultural Measurement Equivalence
Year 2005
Reviewed? Y

Associations

People
Salzberger, Thomas (Details)
Organization
Marketing (Former organization)
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