Quotation Haghirian, P., Madlbegrer, M.. 2005. Consumer Attitude Toward Advertising Via Mobile Devices ¿ An Empirical Investigation Among Austrian Users. Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Title Consumer Attitude Toward Advertising Via Mobile Devices ¿ An Empirical Investigation Among Austrian Users
Year 2005
Country Germany

Associations

People
Haghirian, Parissa (Former researcher)
Madlberger, Maria (Details)
Organization
Information Technology in Business (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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