Quotation Haghirian, P., Madlberger, M., Tanuskova, A.. 2005. Increasing Advertising Value of Mobile Marketing ¿ An Empirical Study of Antecedents. Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS), January 2005, Hawaii.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Increasing Advertising Value of Mobile Marketing ¿ An Empirical Study of Antecedents
Year 2005

Associations

People
Haghirian, Parissa (Former researcher)
Madlberger, Maria (Former researcher)
Organization
Information Technology in Business (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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