Quotation Strebinger, A., Treiblmaier, H.. 2004. L¿effet du e-commerce entre entreprises et consommateurs sur la structure de l¿organisation, l¿architecture de marques, la structure IT et sur leurs relations. Actes de la 2ème Journée de Recherche AFM-IRG "Les Marques", Association Francaise de Marketing, Paris


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title L¿effet du e-commerce entre entreprises et consommateurs sur la structure de l¿organisation, l¿architecture de marques, la structure IT et sur leurs relations
Year 2004

Associations

Projects
Information technology and brand architecture
Brand architecture, brand portfolios: Managing more than one brand
People
Treiblmaier, Horst (Former researcher)
Strebinger, Andreas (Former researcher)
Organization
Information Technology in Business (Former organization)
Advertising and Market Research (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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