Zednik, A., Strebinger, S.. 2005. Marken-Modelle der Praxis: Was Berater, Agenturen und Marktforschungsinstitute empfehlen. Deutscher Universitätsverlag, Wiesbaden.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Title | Marken-Modelle der Praxis: Was Berater, Agenturen und Marktforschungsinstitute empfehlen |
| Year | 2005 |
Associations
- Projects
- Brand architecture, brand portfolios: Managing more than one brand
- People
- Strebinger, Andreas (Former researcher)
- Organization
- Advertising and Market Research (Former organization)