Quotation Zednik, A., Strebinger, S.. 2005. Marken-Modelle der Praxis: Was Berater, Agenturen und Marktforschungsinstitute empfehlen. Deutscher Universitätsverlag, Wiesbaden.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Title Marken-Modelle der Praxis: Was Berater, Agenturen und Marktforschungsinstitute empfehlen
Year 2005

Associations

Projects
Brand architecture, brand portfolios: Managing more than one brand
People
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
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