Quotation Strebinger, A.. 2004. How Brands Guide Innovation - and leave room for the Schumpeterian entrepreneur (extended abstract). Advances in Consumer Research


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Journal Advances in Consumer Research
WU-Journal-Rating new MAR-C, STRAT-C
Title How Brands Guide Innovation - and leave room for the Schumpeterian entrepreneur (extended abstract)
Year 2004

Associations

Projects
brand architecture and corporate culture
Brand architecture, brand portfolios: Managing more than one brand
People
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
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