Quotation Strebinger, A.. 2004. Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model. Advances in Consumer Research, 31, 656-661


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Journal Advances in Consumer Research
WU-Journal-Rating new MAR-C, STRAT-C
Title Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model
Year 2004

Associations

Projects
Brand architecture, brand portfolios: Managing more than one brand
People
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
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