Quotation Strebinger, A., Treiblmaier, H.. 2006. The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, IT-Structure and their Interrelations. Schmalenbach Business Review


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal zfbf Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung - Schmalenbach Business Review (sbr) -
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, WH-B
Title The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, IT-Structure and their Interrelations
Year 2006
Reviewed? Y

Associations

Projects
Information technology and brand architecture
People
Treiblmaier, Horst (Former researcher)
Strebinger, Andreas (Former researcher)
Organization
Information Technology in Business (Former organization)
Advertising and Market Research (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
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