Quotation Schreier, Martin, Franke, Nikolaus. 2005. Testing Why Users Are Willing To Pay More For Products They Design For Themselves. Summer Marketing Educators' Conference (AMA), San Francisco, July 2005


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Title Testing Why Users Are Willing To Pay More For Products They Design For Themselves
Year 2005
Country United States/USA

Associations

People
Schreier, Martin (Details)
Franke, Nikolaus (Details)
Organization
Entrepreneurship (Former organization)
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