Quotation Hienerth, Christoph, Poetz, Marion. 2005. Making the Lead User Idea-Generation Process a Standard Tool for New Product Development. R&D Management Conference, Pisa, Italy, July


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Title Making the Lead User Idea-Generation Process a Standard Tool for New Product Development
Year 2005
Country Italy

Associations

People
Pötz, Marion (Former researcher)
Hienerth, Christoph (Former researcher)
Organization
Entrepreneurship (Former organization)
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