Quotation Buber, Renate. 2005. Zur qualitativen Konsumentenforschung. In: Holzmueller, Hartmut/Schuh, Arnold (Hrsg.): Innovationen im sektoralen Marketing. Heidelberg: Physica Verlag, 183-198


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Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Title Zur qualitativen Konsumentenforschung
Year 2005

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Buber, Renate (Details)
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Retailing (Former organization)
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