Quotation Ricks, D.A., Van Deusen, C., Mueller, C.B., Schlegelmilch, B.B., Tancer, R.. 1997. Continuing Controversies and Ethical Issues in Global Marketing Management. Panel Discussion. Abstract included in: Wilson, E.J., Hair, J.: Proceedings of the Academy of Marketing Science, Coral Gables, Florida, May 28-31, p. 171


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Continuing Controversies and Ethical Issues in Global Marketing Management. Panel Discussion
Year 1997

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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