Quotation Scharl, A., Dickinger, A. and Murphy, J.. 2005. Success Factors and Industry Diffusion of Mobile Marketing. Journal of Electronic Commerce Research and Applications, Volume 4, Issue 2, 159-173


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Electronic Commerce Research
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C
Title Success Factors and Industry Diffusion of Mobile Marketing
Year 2005
Reviewed? Y

Associations

People
Dickinger, Astrid (Former researcher)
Scharl, Arno (Former researcher)
Organization
Information Technology in Business (Former organization)
Tourism and Leisure Studies (Former organization)
Wirtschaftsinformatik und Neue Medien (Neumann) (Former organization)
Google Scholar: Search