Quotation Haghirian, P. and Dickinger. A.. 2005. Identifying Success Factors for Mobile Marketing. Asia Pacific Advances in Consumer Research, Abstract. Volume 6


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Title Identifying Success Factors for Mobile Marketing
Year 2005
Reviewed? Y

Associations

People
Dickinger, Astrid (Former researcher)
Organization
Tourism and Leisure Studies (Former organization)
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