Quotation Bernroider, E.W.N., Hampel, A.. 2004. E-Business Adoption in Marketing and its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses. Fourth International Conference on Electronic Business (ICEB 2004)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Title E-Business Adoption in Marketing and its Relationship with Factors in SWOT Analysis: an Empirical Investigation of Small Software Businesses
Year 2004

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Bernroider, Edward (Details)
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Institute for Data, Process and Knowledge Management (AE Mendling) (Details)
Institute for Data, Process and Knowledge Management (AE Polleres) (Details)
Institute for Information Management and Control IN (Details)
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